Research: Yandex Studies New Business Idea Search Trends

Okhotny Ryad underground shopping mall, near Red Square.

Yandex have studied data from 2018 to 2020 to identify the most common business types that users have been researching, with the intent of opening.

Looking at all search queries with the words “how to open” within, the Yandex team have been able to determine that the most common business types users are researching opening have been:

  1. Clothing stores
  2. Cafes
  3. Taxi stations
  4. POIs
  5. Pharmacies
  6. Beauty salons
  7. Bakeries
  8. Coffee houses
  9. General stores
  10. Travel agencies

The research highlights that:

In the past ten years, there have been only two noticeable declines in interest in starting a business: in the crisis 2014 and 2015, and especially in the coronavirus 2020. In other years, interest grew.


Certain types of business have remained popular over the past ten years. For example, cafes and clothing stores all this time remain at the top of the list of business ideas.

You can read the full study here.


Dan Taylor
Dan Taylor is an experienced SEO consultant and has worked with brands and companies on optimizing for Russia (and Yandex) for a number of years. Winner of the inaugural 2018 TechSEO Boost competition, webmaster at and Sloth.Cloud, and founder of