Yandex have studied data from 2018 to 2020 to identify the most common business types that users have been researching, with the intent of opening.
Looking at all search queries with the words “how to open” within, the Yandex team have been able to determine that the most common business types users are researching opening have been:
- Clothing stores
- Taxi stations
- Beauty salons
- Coffee houses
- General stores
- Travel agencies
The research highlights that:
In the past ten years, there have been only two noticeable declines in interest in starting a business: in the crisis 2014 and 2015, and especially in the coronavirus 2020. In other years, interest grew.
Certain types of business have remained popular over the past ten years. For example, cafes and clothing stores all this time remain at the top of the list of business ideas.
You can read the full study here.