Yandex Market has unveiled a new section dedicated to products from Russian designers, making it easier for shoppers to find and support local brands. This section, named “Russian Designers,” already boasts over 15,000 items, with plans to double this range by the end of the year. The initiative highlights clothing, bags, jewelry, and other items from over 100 local brands within the Clothing category.
The launch of this new section aligns with a growing interest in local brands, as indicated by Yandex Market’s analytics and surveys. From January to May 2024, orders for clothing, footwear, and accessories from Russian designers surged more than sevenfold compared to the same period in 2023. Furthermore, 70% of respondents view clothes from Russian designers as a viable alternative to the foreign brands that have recently exited the market.
To enhance the shopping experience, Yandex Market offers several customer-friendly features. Shoppers can try on products at Marketplace pick-up points, choose to pay in full or in installments, benefit from fast delivery, and return items free of charge if they don’t fit. Yandex Market also plans to expand its offerings with exclusive collections created in collaboration with designers.
The new section is open to both emerging and established Russian brands that design and manufacture their products domestically. Brands interested in joining the platform can submit a request through the Yandex Market website. This move is part of Yandex Market’s broader strategy to promote local talent and innovation.
In addition to creating the “Russian Designers” section, Yandex Market is committed to supporting these brands through targeted marketing efforts. The goal is to introduce more consumers to the unique offerings of Russian designers and help these brands boost their sales.
This initiative follows other recent updates from Yandex Market aimed at improving the seller and buyer experience. For instance, the platform has added new information about deliveries to the application for sellers, ensuring they have the tools needed to manage their orders efficiently.
Overall, the launch of the “Russian Designers” section on Yandex Market is a significant step in promoting local fashion and design talent. It provides a dedicated space for consumers to discover and support Russian brands, while also offering designers a valuable platform to reach a wider audience.
