IKS Update: January 14 2021

Third-party tools, and webmasters, are noticing a change within Yandex that correlates with the monthly IKS update.

The first IKS update of 2021 appears to have landed on January 2021, with initial reports claiming that websites gaming the SERPs through spam and over-optimized text have been affected negatively.


Dan Taylor
Dan Taylor is an experienced SEO consultant and has worked with brands and companies on optimizing for Russia (and Yandex) for a number of years. Winner of the inaugural 2018 TechSEO Boost competition, webmaster at HreflangChecker.com and Sloth.Cloud, and founder of RussianSearchNews.com.