Is It Possible To Improve Your ICS (IKS) Score?

In the digital era, the importance of a website’s Index of Citing Systems (ICS) score is paramount, especially on platforms like Yandex.

Many website owners strive to enhance their ICS score but often encounter challenges. This article delves into the topic of improving a website’s ICS score, drawing insights from experienced digital marketers.

Understanding ICS

The ICS is a metric used by search engines like Yandex to determine the relevance and authority of a website. A higher ICS indicates a more authoritative site, potentially leading to better search engine rankings.

Strategies to Improve ICS

  1. Building a Core Audience:
    • Expert Anthony Kazansky emphasizes the importance of developing a core audience.
    • Yandex tracks a range of user actions, including logins, return visits, and interaction frequency.
    • A holistic site development approach is crucial, focusing on user engagement and retention.
  2. Past Strategies and Their Evolution:
    • Valery Appolonov reflects on the evolution of ICS-boosting strategies.
    • Previously, non-anchor links in profiles were effective. However, this strategy has become outdated.
    • Appolonov’s experiments indicate that current ICS improvements do not necessarily correlate with search engine rankings.
  3. Recent Observations and Experiments:
    • Appolonov shares insights from recent experiments:
      • Changing domain names led to a surprising increase in ICS.
      • Even without intensive efforts, a dormant domain, when revived, showed an increase in ICS.
      • This suggests that factors beyond immediate SEO tactics can influence ICS.
  4. Content and User Experience:
    • Focusing on high-quality content and improving user experience is key.
    • Enhancing the articles section and encouraging genuine customer reviews can aid in retaining visitors and increasing site authority.
  5. External Links and Profiles:
    • Placing external links and creating profiles on various review and catalog sites were traditional methods but may not be as effective currently.

Key Takeaways

  • There is no singular factor that guarantees an increase in ICS; it’s a combination of various elements.
  • Building a loyal user base and focusing on user experience is essential.
  • Traditional methods like external links and profiles need to be complemented with modern SEO practices.
  • Monitoring the ICS score is important, but it should not overshadow the primary goal of improving the website’s overall quality and relevance.
Dan Taylor
Dan Taylor is an experienced SEO consultant and has worked with brands and companies on optimizing for Russia (and Yandex) for a number of years. Winner of the inaugural 2018 TechSEO Boost competition, webmaster at and Sloth.Cloud, and founder of