Unconfirmed Yandex Algorithm Update: January 29 2020

January 29th 2020 saw a considerable amount of changes in various SERPs, ranging from Health & Beauty to Insurance. Previously we reported above-average SERP volatility for the period of January 27th to 29th, however, data now indicates that this activity peaked substantially on the 29th – correlating with the traditional signs of an algorithm update.

The Grizzly Is Grumbling.

For the most part, January 2020 has been a quiet month up until the peak at the end of the month, cumulating in a strong 6.3 out of 10.

Broken down by vertical…

Vertical Category SERP Volatility (out of 10)
Automotive 5.80
Legal services 6.40
Electrical products and household appliances 6.20
Real estate 6.00
Industrial and commercial equipment 7.30
Home furnishing 5.80
Insurance (all categories) 7.70
Home improvement, building materials, and tools 6.00
Human logistics (car rentals, taxis, transport) 6.20
Online gaming and gambling 3.90
Travel and tourism 7.10
Beauty and health 7.20
Financial services 6.30
Clothes and accessories 6.00
Digital services and SaaS 6.10

Please let us know in the comments if you’ve seen the effects of this update (positive or negative) in the comments.

Dan Taylor
Dan Taylor is an experienced SEO consultant and has worked with brands and companies on optimizing for Russia (and Yandex) for a number of years. Winner of the inaugural 2018 TechSEO Boost competition, webmaster at HreflangChecker.com and Sloth.Cloud, and founder of RussianSearchNews.com.