January 29th 2020 saw a considerable amount of changes in various SERPs, ranging from Health & Beauty to Insurance. Previously we reported above-average SERP volatility for the period of January 27th to 29th, however, data now indicates that this activity peaked substantially on the 29th – correlating with the traditional signs of an algorithm update.
For the most part, January 2020 has been a quiet month up until the peak at the end of the month, cumulating in a strong 6.3 out of 10.
Broken down by vertical…
|Vertical Category||SERP Volatility (out of 10)|
|Electrical products and household appliances||6.20|
|Industrial and commercial equipment||7.30|
|Insurance (all categories)||7.70|
|Home improvement, building materials, and tools||6.00|
|Human logistics (car rentals, taxis, transport)||6.20|
|Online gaming and gambling||3.90|
|Travel and tourism||7.10|
|Beauty and health||7.20|
|Clothes and accessories||6.00|
|Digital services and SaaS||6.10|
Please let us know in the comments if you’ve seen the effects of this update (positive or negative) in the comments.