VK is launching a support and development program for digital advertising managers to help them increase their expertise in working with advertising technologies and become more efficient.
The VK program will combine several vectors for digital advertising specialists at every stage. From practical courses on working with existing and new advertising tools to the formation of a professional community of specialists and assistance in finding new clients. An important part will be early access to testing new company technologies for business, exchange of expertise with the VK team, as well as the opportunity to influence the creation and development of new tools.
The first step of the program will be the launch of a basic level of certification for working with a single platform VK Advertising.
One of the selection criteria for the program will be the certification of specialists in VK Advertising. With its help, independent digital advertising specialists and agency employees can confirm their basic level of skills in working with the platform. To do this, you need to log in using VK ID, successfully pass a test of 60 questions and receive a personalised certificate.
If you fail the test the first time, you can try again after 15 days. During this time, the materials of the VK training platform for business will further strengthen your knowledge and skills. In the first stage, advertisers will have access to a list of agencies that have passed certification. In the future, certification will be expanded – it will include an advanced level and a list of individual specialists recommended by the VK team.