Yandex Behavioural Ranking Factors

Earlier this year I wrote a piece looking at how CTR can influence ranking positions within Yandex, and in this piece I’m going to go one further and explore wider behavioural metrics.

The TLDR of the CTR debate with Yandex is currently that yes, CTR can influence rankings, but really think twice about trying to cheat the metric.

So what other behavioural factors can influence how your website performs within Yandex?

With no confirmation, there is a correlation between improved performance when the below metrics have also improved:

  • The number of pages that a user views on your website.
  • The amount of time that a user spends active on your website.
  • When users adds your webpage to their favourites.
  • When a user subscribes to your Zen channel, and you’re mark-up connects your site and Zen channel properly.


Dan Taylor
Dan Taylor is an experienced SEO consultant and has worked with brands and companies on optimizing for Russia (and Yandex) for a number of years. Winner of the inaugural 2018 TechSEO Boost competition, webmaster at and Sloth.Cloud, and founder of