Yandex Rebrands Recently Acquired Acropolis

In July 2021, Yandex bought the bank and financial services company – Acropolis, and has now unveiled a rebranding, and renaming.

Henceforth, Acropolis will be known as Yandex Bank.

Yandex applied to register Yandex Bank as a trademark in mid-September 2021, you can read about this here, along with a number of other trademarks registered in relation to financial services and products.

According to market analysts, Yandex, which has a cash reserve of more than $3-billion, will become a virtual bank based on the infrastructure of a real bank.

This news comes almost a year after Yandex attempted to buy Tinkoff.

On a personal note, I am curious to see if there will be any incentives or further integrations between Yandex financial products, and other services such as .Market and .Cloud.


Dan Taylor
Dan Taylor is an experienced SEO consultant and has worked with brands and companies on optimizing for Russia (and Yandex) for a number of years. Winner of the inaugural 2018 TechSEO Boost competition, webmaster at and Sloth.Cloud, and founder of