Yandex Search Introduces New Event Recommendation Feature

Innovative Carousel Feature Offers Tailored Suggestions for Local Activities

Yandex has unveiled a dynamic new feature in its search engine, designed to enhance user experience by providing personalized recommendations for events and activities in various cities. This latest development in Yandex Search presents users with a curated selection of events and places to explore, right at their fingertips.

When users input queries such as “How to spend a weekend with children in Pskov” or “Where to go in Moscow,” Yandex Search now displays a carousel of recommendations on mobile devices. This innovative feature draws from a diverse range of sources, including different websites, event aggregators, and online posters, ensuring a wide variety of options.

The carousel of recommendations is just the beginning. Users eager to explore more can navigate to the “All Recommendations” section, where they can further tailor their search based on specific dates, prices, and other parameters. This level of customization promises to make the discovery of local events and venues more accessible and relevant than ever before.

In an exciting opportunity for businesses and event organizers, Yandex is inviting those who host cultural and entertainment events, excursions, and owners of cafes, restaurants, cinemas, and concert venues, as well as aggregator sites, to contribute their event information directly to Yandex. This can be done through the Webmaster tool, ensuring that their events not only feature in the recommendations carousel but are also visible on the city map within the service. This inclusion will significantly boost visibility and accessibility for users.

For those interested in adding their events to the search block, Yandex provides detailed guidance in their Help section. This feature is an extension of Yandex’s ongoing efforts to connect users with valuable local content and services more effectively.

Furthermore, as of August, Yandex has also enabled online store owners to add information about product deliveries to cards on Yandex search through Webmaster. This development, which goes beyond the use of product feeds, is a testament to Yandex’s commitment to integrating more comprehensive and user-friendly features into its search engine.

Dan Taylor
Dan Taylor is an experienced SEO consultant and has worked with brands and companies on optimizing for Russia (and Yandex) for a number of years. Winner of the inaugural 2018 TechSEO Boost competition, webmaster at and Sloth.Cloud, and founder of