Yandex SERP Volatility: Potential Update Brewing?

Third-party tracking tools have recorded above average position changes across multiple Yandex regions over the previous week, although none of the data shifts have been substantial enough to warrant a rumoured update (based on historical data).

The Yandex search forums are also reporting fluctuations with their rankings.

It is worth noting that we are due an IKS update (based on previous update frequency), so there could potentially be an update brewing as we haven’t had a major update confirmed since Vega, or since the introduction of YATI.

 

Dan Taylor
Dan Taylor is an experienced SEO consultant and has worked with brands and companies on optimizing for Russia (and Yandex) for a number of years. Winner of the inaugural 2018 TechSEO Boost competition, webmaster at HreflangChecker.com and Sloth.Cloud, and founder of RussianSearchNews.com.