Zen presented a new opportunity for authors and businesses. Now they can promote articles on the platform through the VK Advertising account. This will increase the reach of your content and attract new users.
The new tool, “Promo in Zen”, is now available to all authors. The ad is generated automatically from the elements of the article: title, cover and the first 170 characters of the material. Advertising is shown in desktop and mobile versions of dzen.ru.
You can set up pay-per-impression or pay-per-click campaigns.
To start promoting articles, users need to link their VK Advertising account ID in Zen Studio. One Zen channel can be linked to several advertising accounts. You can also promote materials from several channels from one account.
Advertisers can set up an advertising campaign and view statistics in VK Advertising.