Three Steps To Zen – A Free .Zen Course

Yandex.Zen launches the first official course for bloggers – Three Steps to Zen. Through a series of video tutorials, you can learn about how the platform works, how bloggers create content for Zen and make money on it.

The speakers of the course are key Zen employees, successful platform bloggers, and renowned experts.

Among them is the head of the Yandex.Zen production center Nikita Belogolovtsev, journalist and philologist Ksenia Turkova, speech technique expert Sergey Vasiliev.

In three modules, course teachers will talk about Zen rules, blogger support and monetization programs, and how to create texts and videos for Zen. Course participants will be able to enroll in one or more modules.

At the end of each module, course speakers will answer participants’ questions in the format of webinars.

There will be homework on the course – those who have completed at least 70% of them will have access to a private chat with Zen support.

The best graduates will be recommended to the blogger support programs “Aurora”, “Nirvana” and to the Zen production center, as well as receive gifts.

Bloggers who complete the course will receive certificates of completion.

Anastasia Golitsyna, Editor of Yandex.Zen Media Projects, has been quoted in a press release from the Zen Press Service:

There are many myths around Zen about how to make money on your blog, and bloggers often receive false advice. We decided to create our own course, which will become a universal source of the freshest and most reliable information for novice bloggers.

The course starts on October 5 and is designed for three months. Registration and participation are free, and you can register here.


Dan Taylor
Dan Taylor is an experienced SEO consultant and has worked with brands and companies on optimizing for Russia (and Yandex) for a number of years. Winner of the inaugural 2018 TechSEO Boost competition, webmaster at and Sloth.Cloud, and founder of