Yandex.Plus Hits 8 Million Subscribers

In an article by Evgeniya Evseeva on VC.RU, the details of a conversation with Tigran Khudaverdyan, and the highlights we can take from it.

On the call, Khudaverdyan discussed Plus as a product, and disclosed that:

“Plus” is one of the strategic components of the company’s ecosystem.

According to the call report, the number of subscribers grew by 152% and reached 6.8 million users at the end of the 2020.

At the beginning of 2021, the total number of subscribers totalled 8 million, of which more than 1 million came from Yandex.Taxi. In addition to Russia, Yandex.Plus is available in Belarus, Kazakhstan, Uzbekistan and Israel.

Yandex.Plus subscribers receive a number of benefits, inlcuding cashback points for orders in Taxi, Drive, Food and Shop and other services, and free delivery on orders (depending on value) in Market.

A percentage of the order amount is also returned to the user’s account in the form of points, which can be spent to pay for new orders.


Dan Taylor
Dan Taylor is an experienced SEO consultant and has worked with brands and companies on optimizing for Russia (and Yandex) for a number of years. Winner of the inaugural 2018 TechSEO Boost competition, webmaster at and Sloth.Cloud, and founder of