In an article by Evgeniya Evseeva on VC.RU, the details of a conversation with Tigran Khudaverdyan, and the highlights we can take from it.
On the call, Khudaverdyan discussed Plus as a product, and disclosed that:
“Plus” is one of the strategic components of the company’s ecosystem.
According to the call report, the number of subscribers grew by 152% and reached 6.8 million users at the end of the 2020.
At the beginning of 2021, the total number of subscribers totalled 8 million, of which more than 1 million came from Yandex.Taxi. In addition to Russia, Yandex.Plus is available in Belarus, Kazakhstan, Uzbekistan and Israel.
Yandex.Plus subscribers receive a number of benefits, inlcuding cashback points for orders in Taxi, Drive, Food and Shop and other services, and free delivery on orders (depending on value) in Market.
A percentage of the order amount is also returned to the user’s account in the form of points, which can be spent to pay for new orders.