Yandex’s Share in the Russian Search Market Reaches 60% (& Q1 2021 Results)

Yandex’s share in the Russian search market (including mobile search) averaged 60.0% in the first quarter of 2021. In the first quarter of 2020, it was 58.1%, and in the fourth quarter of 2020 – 59.7%. This is reported in the company’s financial report for the first quarter of 2021.

The share of search queries to Yandex on Android devices was 59.3% in the first quarter of 2021, while in the first quarter of 2020 it was 55.5%, and in the fourth quarter of 2020 – 58.6%.

The share of search queries from mobile devices in the first quarter of 2021 amounted to 62.4% of all search queries to Yandex. Mobile traffic accounted for 54.8% of search results page ad revenue in Q1 2021.

The number of search queries increased by 13% compared to the first quarter of 2020.

Yandex’s revenue in the first three months of 2021 grew by 39% year-on-year to RUB 73.1 billion. Of these, advertising accounted for 35.9 billion rubles. The share of non-advertising revenue was 51% – for the first time in the company’s history.

Revenue exceeded analysts’ expectations: the consensus forecast for the first quarter was 69.8 billion rubles, and the highest expectations did not exceed 71.6 billion rubles. However, the company’s adjusted net income fell 43% to RUB 2.2 billion. The reason is the consolidation of Yandex.Market, which the company bought from Sberbank last year.

After a rather successful first quarter, Yandex analysts increased their revenue forecast: now the company plans to earn RUB 315–330 billion in a year against RUB 305–320 billion, which it had counted on earlier.

Source: Yandex


Dan Taylor
Dan Taylor is an experienced SEO consultant and has worked with brands and companies on optimizing for Russia (and Yandex) for a number of years. Winner of the inaugural 2018 TechSEO Boost competition, webmaster at and Sloth.Cloud, and founder of