Yandex.Metrica detects robot visits using a set of technical and behavioral factors. To do this as efficiently as possible, the system for determining them is constantly being improved. The current update is the result of an even larger system improvement.
The key goal of the update is to help Metrica users make decisions based on the most accurate data possible.
Now Metrica filters out from statistics all robots that have explicitly presented themselves, and by default uses the “Data: no robots” mode in reports. This data display mode removes robots from statistics, which are masquerading as real users. As a result, the user receives the most correct data, cleared of both types of robots.
The share of robots may also change – both in the total traffic volume and in terms of channels. This is due to the fact that Metrica separates the visits of real users from the visits of robots even more accurately. To keep track of the share of robots in traffic more conveniently, it has now been added to the report as a separate metric – robots.
The new metric will appear in reports if you select the “Data: with robots” display mode. Comparing traffic sources by the share of robustness is one of the main scenarios for using this data display mode.
With the update, you can:
- Determine real site traffic
- Assess the engagement and interest of real users
- Work with traffic sources that attract real users
Metrica announced the update of the algorithm for detecting robots in early August. From that moment, Yandex gradually began to connect the update to some Metrica users. The system update is now available to everyone.