Yandex Have Rewritten The Zen Advertising Texts Guide

The Zen 2.0 Promotional Writing Guide contains a large number of tips, instructions, and links to other helpful materials. Plus lots of tips on formats, hits, designs, and illustrations.

The developers have updated what was in the previous version. We took into account all clarifying questions and problems of users that they most often encountered and asked for clarifications.

The structure of the new manual has become more consistent and logical,it will be easier for users to figure out when what and why it is better to do it.

You can download manual 2.0 right now from this link.


Dan Taylor
Dan Taylor is an experienced SEO consultant and has worked with brands and companies on optimizing for Russia (and Yandex) for a number of years. Winner of the inaugural 2018 TechSEO Boost competition, webmaster at and Sloth.Cloud, and founder of