The interface for testing video creatives in Yandex.Vzglyad has become even more convenient, and the functionality has been supplemented with new types of questions that take into account the ethnography of users.
A custom block called “Consumer Experience and Preferences” appeared in the video test. It will help to find out where, at what price, and with what brands certain goods or services are purchased, as well as how consumers evaluate the advertiser and competitors. This will help to understand how advertising reflects the actual needs of the audience, and to work with them promptly.
It is now possible to more accurately determine whether an advertisement hits the interests of the target audience thanks to the question “What do you think, for whom do you think this advertisement is?”.
From April 7, the cost of ordering tests in Yandex Vzglyad will be:
- 25,000 ₽ excluding VAT — for testing creatives.
- 35,000 ₽ without VAT — for testing creatives with a custom block of questions.