Yandex.Zen Updates Widgets Rules

Yandex.Zen presented an updated list of rules for the use of product widgets in reviews and articles.

The most important rule is that the review should be useful to the audience.

This means that an article or video with a widget talks about a specific product from the widget and describes the author’s personal experience, which helps readers make their choice.

The following formats are suitable for materials with widgets:

  • Review of a product that the blogger has already used.
  • Unpacking the product you just purchased.
  • Solution to the problem . For example, a child’s sleep has become calmer thanks to a blanket made from natural fabrics.
  • Demonstration of goods , including in the process of creating something. For example, cooking a meal using specific utensils or household appliances. Or making furniture using certain models of tools.

In the full version of the rules, you can find out which publications with widgets get into the Zen feed. In short, these are materials that do not violate the general requirements for publications in Zen, and also those in which the work with the widgets is carried out correctly: they indicate the same products that are mentioned in the publication; the product or its category is indicated in the title or description of the article or video.

Dan Taylor
Dan Taylor is an experienced SEO consultant and has worked with brands and companies on optimizing for Russia (and Yandex) for a number of years. Winner of the inaugural 2018 TechSEO Boost competition, webmaster at and Sloth.Cloud, and founder of