A Unified Platform for Video Bloggers Will Appear in Yandex

Yandex will soon launch a unified platform for video bloggers. It will work on the basis of Yandex.Zen and will unite Zen and Yandex.Ether bloggers.

Thanks to this, all video bloggers will be able to easily share their content with the multimillion audience of Yandex services. Already, videos and other Zen formats can be seen on the Yandex home page, in Yandex Browser, on the Zen website, and in Zen and Yandex mobile applications.

During the spring, all videos of bloggers will be collected in the updated Yandex.Video service: it will be merged with the main page of Yandex.Ether.

Soon, bloggers of the unified platform will have new opportunities:

  • Bonus impressions for videos will start working today.
  • Expanded video stats will appear in the future.

When moving to the updated platform, all the content of Ether bloggers will be saved along with views.

Learn more about how to transfer content, set up monetization, and more here .

According to Yandex, Zen videos are becoming more and more popular. More than 20 million people visit Zen every day and they are increasingly watching videos, spending more than 200 million minutes a day on this format. Video takes 25% of the total time spent in Zen.


Dan Taylor
Dan Taylor is an experienced SEO consultant and has worked with brands and companies on optimizing for Russia (and Yandex) for a number of years. Winner of the inaugural 2018 TechSEO Boost competition, webmaster at HreflangChecker.com and Sloth.Cloud, and founder of RussianSearchNews.com.