Proxima is a Yandex search quality metric that takes into account the quality and relevancy of a website, and is especially important for websites that fall into the YMYL category (Your Money, Your Life).
Proxima, as an algorithmic function, runs analysis to determine:
- Whether the visitor will solve his problems on the site
- How users are loyal to the site
- What is the ratio of “useful” and “advertising” content
- How does the site compare to other, relevant websites for the query
This is the metric that best helps Yandex determine the most relevant site for the query.