What Is Yandex Proxima?

Proxima is a Yandex search quality metric that takes into account the quality and relevancy of a website, and is especially important for websites that fall into the YMYL category (Your Money, Your Life).

Proxima, as an algorithmic function, runs analysis to determine:

  • Whether the visitor will solve his problems on the site
  • How users are loyal to the site
  • What is the ratio of “useful” and “advertising” content
  • How does the site compare to other, relevant websites for the query

This is the metric that best helps Yandex determine the most relevant site for the query.

Dan Taylor
Dan Taylor is an experienced SEO consultant and has worked with brands and companies on optimizing for Russia (and Yandex) for a number of years. Winner of the inaugural 2018 TechSEO Boost competition, webmaster at HreflangChecker.com and Sloth.Cloud, and founder of RussianSearchNews.com.