Yandex: It’s Ok To Not Know, You Can Always Ask…

Yandex have launched a new advertising campaign, primarily promoting the mobile application.

Recently Yandex made a number of improvements to their mobile application for Android and iOS, in addition to search and Alice, users can use the voice-over translation function for any English-language video. A smart camera can recognize objects and suggest where to buy them.

Also, the smart camera will tell you the procedure for solving linear and quadratic equations. To do this, just go to the “Solutions” mode and take a picture of the task. The camera will also help you find training videos that explain in detail how to solve this type of problem.

In addition, in the Yandex application, you can now shoot and edit short videos that can be immediately uploaded to the Zen feed or simply saved on the device.

You can watch the campaign video below.

Dan Taylor
Dan Taylor is an experienced SEO consultant and has worked with brands and companies on optimizing for Russia (and Yandex) for a number of years. Winner of the inaugural 2018 TechSEO Boost competition, webmaster at and Sloth.Cloud, and founder of