Zen To Incorporate Beru/Market For Direct From Article Shopping

From October 1st, Zen authors will only be able to place one product widget into articles instead of two, as Zen integrates Beru.

Product widgets were first rolled out for Zen authors in July, and with the new integration users will be able view impressions and conversion statistics.

The change however hasn’t been welcomed by all users, for example the author of the channel Заводы и тепловозы (Diesels and Locomotives) commented on the Zen announcement article that:

Apparently, Zen is turning into a blog with Yandex Market. And less and less like the Zen to which I once came. Apparently it’s time to leave.

On a side note, Zen have also made a change to how authors can enable/disable comments.

Comments are now always included in articles and videos with product widgets.

You can read the original Zen announcement post here.

Dan Taylor
Dan Taylor is an experienced SEO consultant and has worked with brands and companies on optimizing for Russia (and Yandex) for a number of years. Winner of the inaugural 2018 TechSEO Boost competition, webmaster at HreflangChecker.com and Sloth.Cloud, and founder of RussianSearchNews.com.