Setting Up Turbo Pages

Setting up Turbo Pages on any website is relatively straightforward and, depending on your stack, you shouldn’t need any help from a developer or senior Webmaster within your organization.

Step 1

Log in to your Yandex.Webmaster account and “add a site”.

Click on the “Add Site” button, enter the domain of your resource in the field and click on the “Add” button. Next, select a convenient way to confirm the rights to manage the resource.

Step 2

Prepare the RSS file. Turbo pages of article sites are formed from an RSS feed and online stores from a YML file.

For sites running popular CMS – WordPress, Bitrix, Drupal, etc. – RSS can be via plugins. For self-written CMS you have to create this file yourself.

Step 3

Upload the RSS file (or YML file) to Webmaster Tools.

Place the finished RSS file on your site’s server and upload it to the webmaster’s panel. Go to the section “Turbo Pages – Sources”, and in the field “Add RSS Channel” write the path to the RSS file on the server and click on the “Add” button.

The downloaded RSS feed will be displayed in the interface of the webmaster’s panel in the “Data Source” section.

Step 4

Turn on the turbo pages. In the settings of one site, you can specify up to 10 sources of data for turbo pages.

When you specify everything in the settings, on the same page, slide the switch to the “On” position and accept the offer.

Step 5

Install Metrics and other web analytics counters.

To track statistics on turbo pages, connect the counters of popular web analytics systems. In the section “Turbo pages – Settings”, click on the “Add counter” drop-down menu and select a web analytics system. After that, indicate the counter number and click on the “Save” button.

In addition to Metrica, you can link LiveInternet, Google Analytics, Mediascope, and Rambler Top-100.

Step 6

Customize the look. The appearance of turbo pages can be easily changed in the section “Turbo pages – Settings”.

Header & Logo

Upload your logo to appear on turbo pages. Select in the drop-down list how it will be displayed, indicate the short name of the site, attach the image by clicking on the “Select File” button. Save the changes by clicking on the “Save” button.

Navigation Menu

On the turbo pages, two menus can be displayed – the top and the main. To add them, add sections to the list and provide links to landing pages. Do not forget to save the changes by clicking on the “Save” button.

CSS & Style

By editing CSS styles, you can change the appearance of turbo pages on mobile devices and desktops. Click on “Add CSS” and add new styles. Check the changes in the Turbo Pages – Debugging section.


You can place various CTA buttons on turbo pages. Go to the “Feedback” section and specify which buttons should be displayed and where.

These can be chosen from:

  • Telephone
  • Chat (only for those who are connected to Yandex.Dialogs)
  • Mail (including those connected via Connect domain mail or Mail for business
  • Call Back Requests
  • Facebook
  • Telegram
  • Twitter
  • Viber

User Agreement settings

If you can place an order on the turbo pages of your site, do not forget to place the user agreement. In the settings section of the same name, indicate the name of your company and place a link to the page with the agreement.


In order for users to be able to use the site search functions, you will need to enter a GET request to connect to the search results, for example,{text} (similar to connecting a site search in Google Analytics or Yandex.Metrica)

Dan Taylor
Dan Taylor is an experienced SEO consultant and has worked with brands and companies on optimizing for Russia (and Yandex) for a number of years. Winner of the inaugural 2018 TechSEO Boost competition, webmaster at and Sloth.Cloud, and founder of